How many people can answer the question why websites require high search engine rankings? May be the question sounds silly especially for people who are in the search engine marketing field but I think most of the people don't know the proper meaning and use of search engine marketing.Why do people make websites? The answer is simple. Maximum people make websites to give traffic to that website so that people can know more about the site. So how to drive this traffic? One easy way to drive the traffic is better search engine rankings.If you get a good search engine rank with a particular keyword then with that keyword when people will search in the search engine they will get your site. Higher is the ranking in the search engine better is the probability for clicking your site. So always try to get targeted keywords for higher traffics.So the bottom line is for good traffic you will always need a better search engine ranking with the targeted keywords. And if you get good traffic then naturally you site will become popular and you can earn money from this site.The process by which we get high search engine rankings is a part of search engine optimization.Search engine optimization is the process which maximizes your chance of getting good traffic from higher search engine rank. It also optimizes your site and maximizes the chance of getting inbound links to your site from other related sites.Optimizing you site means basically on page optimization. On page search engine optimization means placing your targeted keywords on the title, description and keywords of the metatag for different pages of the site. The keywords should be placed in such a fashion that it should look meaningful especially in the tile and description of the metatag. You should also remember that keywords you are using in a particular page should be at least related to that page. If this rules are followed then on page optimization will definitely help you to improve search engine rank of your site.Inbound links are off page search engine optimization. This is another type of search engine optimization. In this optimization you will try to avail maximum inbound links to your site. But remember you should always get links from the related sites. Irrelevant link exchange can reduce your hope of getting good search engine ranking. Also remember to rotate the anchor text for different sites. Don't make link exchange of link building with only one keyword.Inbound links (also know as backlinks) are always highly beneficial especially the one way link back links. One way link is you are getting links from the site but you don't have to give links to that site. Naturally the search engines will not think you to be a spammer and you can also acquire good number of inbound links. More the number of related inbound links better is the search engine ranking.For better traffic always try to submit your site on the local related directories or local general directories. It will definitely help you to get more traffic.
Article Tags: Improve Search Engine Rank, Seo Expert, Better Search Engine Ranking
Article Source: http://www.articlesbase.com/internet-articles/seo-technique-for-better-search-engine-ranking-458012.html
Monday, June 23, 2008
Sunday, June 1, 2008
SEO On-page Optimisation - Ranking Factors
Meta TagsMeta tags are one of the most important factors to consider when optimising a website for the search engines and a lot of consideration should be used before implementing.
"TITLE" This is the first tag to consider as this is the title that will appear in the browser window and will also be indexed as your title with the majority of search engines. In here you need to place your most important keyword at the beginning (i.e. Sea Fishing reels will be "Sea fishing reels") and remember to keep the title short and try and avoid any stop words like "and / or/ the". Instead use a character like the pipe symbol "" (i.e. Sea Fishing Reels shimano westbridge West Yorkshire). TIP the more words you have in your meta tags takes away the emphasis on your important keywords so keep it concise.
"Meta name="description"" this should be the 2nd Meta tag to display which is the description of your website and appears in your indexed listings within the majority of browsers. In here you should also include your keywords but being careful not to over use. In SEO the best practice is to write your content for the viewers and not to stuff it with keywords. Again keep it concise and to the point holding the weight on your main keywords.
"Meta name="keywords"" this should be your 3rd Meta tag but don't worry too much about this Meta as the majority of the big search engines do not look at this. Start with your main keywords and end with the least important. But as before don't make too long
Heading tags
consist of h1, h2, h3 and so on. Most search engines read the content and pick out these headings, as they will see these to be important to your website. It is important to include your first heading as a h1 tag and place as close to the body tag as possible. As you may already of worked out you should try and place keywords into this heading and the following headings. TIP create headings in a hierarchy for instance h1 should come first then h2 and so on.Content
Your homepage should include some textual content, giving you the option to show the search engines and viewers what your website is all about and to persuade the search engines to index you for your relevant category. Your content should be kept short but not too short as to make it look keyword stuffy. Make sure you highlight some keywords with the BOLD tag and place some keywords in hyperlinks, that link internally to other pages (this will strengthen your internal linking structure).NoFollow
Nofollow links indicate to search engine spiders not to follow the link out from your website when crawling.The NoFollow attribute should be used on the majority of outbound links that are not relevant to your industry, thus making sure you do not give out more link juice that is needed.Robots.TXT
Robots.txt is a file that tells the search engines what directories on your web server it should crawl and which to ignore. This enables you to aid the SE's in successfully crawling the important content and leaving the irrelevant content uncrawled. This is helpful to SE's and one good turn for another.Sitemap
There is two types of sitemaps, one for your visitors and SE spiders and one for just SE Spiders. The first sitemap is one that is a page on your website that holds the links to all pages that exist on your website, just like an index page in a book. Visitors can use this to navigate and Spiders use this to follow pages in your website and again strengthens your internal linking structure. The second sitemap is a XML file that is uploaded to your web server and is used by SE's to index as many pages in your website as possible. TIP Place a link to both files from your homepage in the footer to aid the SE's in finding them.ALT Tags
Images have an attribute called ALT, which should be used for accessibility purposes, but should also be used so the SE's can understand what the image is as with current technologies the images on your website can not be viewed by SE Spiders but the code side can be. Again use some keywords in your ALT tags.Web Pages
When planning the structure of your website try and include your keywords within the pages (i.e. http://123seafishing.com/shimanoreels.html)Domain name
If you haven't already registered your domain name then great... Register one but try and include a keyword in your domain (i.e. http://www.123seafishing.comUpdates
Making changes to your website, be it amending pages, adding new pages etc is good practice as this keeps your visitors interested and shows the SE's that your site is not dormant.
Thank you for reading this article and i hope you found it useful. If you wish to distribute this articl i would appreciate a linkback to http://www.hatchmedia.co.uk.
Article Source: http://www.articlesbase.com/seo-articles/seo-onpage-optimisation-ranking-factors-432357.html
About the Author:
Author: Sam Hickson Company: Hatch Media Web Design Manchester SEO
"TITLE" This is the first tag to consider as this is the title that will appear in the browser window and will also be indexed as your title with the majority of search engines. In here you need to place your most important keyword at the beginning (i.e. Sea Fishing reels will be "Sea fishing reels") and remember to keep the title short and try and avoid any stop words like "and / or/ the". Instead use a character like the pipe symbol "" (i.e. Sea Fishing Reels shimano westbridge West Yorkshire). TIP the more words you have in your meta tags takes away the emphasis on your important keywords so keep it concise.
"Meta name="description"" this should be the 2nd Meta tag to display which is the description of your website and appears in your indexed listings within the majority of browsers. In here you should also include your keywords but being careful not to over use. In SEO the best practice is to write your content for the viewers and not to stuff it with keywords. Again keep it concise and to the point holding the weight on your main keywords.
"Meta name="keywords"" this should be your 3rd Meta tag but don't worry too much about this Meta as the majority of the big search engines do not look at this. Start with your main keywords and end with the least important. But as before don't make too long
Heading tags
consist of h1, h2, h3 and so on. Most search engines read the content and pick out these headings, as they will see these to be important to your website. It is important to include your first heading as a h1 tag and place as close to the body tag as possible. As you may already of worked out you should try and place keywords into this heading and the following headings. TIP create headings in a hierarchy for instance h1 should come first then h2 and so on.Content
Your homepage should include some textual content, giving you the option to show the search engines and viewers what your website is all about and to persuade the search engines to index you for your relevant category. Your content should be kept short but not too short as to make it look keyword stuffy. Make sure you highlight some keywords with the BOLD tag and place some keywords in hyperlinks, that link internally to other pages (this will strengthen your internal linking structure).NoFollow
Nofollow links indicate to search engine spiders not to follow the link out from your website when crawling.The NoFollow attribute should be used on the majority of outbound links that are not relevant to your industry, thus making sure you do not give out more link juice that is needed.Robots.TXT
Robots.txt is a file that tells the search engines what directories on your web server it should crawl and which to ignore. This enables you to aid the SE's in successfully crawling the important content and leaving the irrelevant content uncrawled. This is helpful to SE's and one good turn for another.Sitemap
There is two types of sitemaps, one for your visitors and SE spiders and one for just SE Spiders. The first sitemap is one that is a page on your website that holds the links to all pages that exist on your website, just like an index page in a book. Visitors can use this to navigate and Spiders use this to follow pages in your website and again strengthens your internal linking structure. The second sitemap is a XML file that is uploaded to your web server and is used by SE's to index as many pages in your website as possible. TIP Place a link to both files from your homepage in the footer to aid the SE's in finding them.ALT Tags
Images have an attribute called ALT, which should be used for accessibility purposes, but should also be used so the SE's can understand what the image is as with current technologies the images on your website can not be viewed by SE Spiders but the code side can be. Again use some keywords in your ALT tags.Web Pages
When planning the structure of your website try and include your keywords within the pages (i.e. http://123seafishing.com/shimanoreels.html)Domain name
If you haven't already registered your domain name then great... Register one but try and include a keyword in your domain (i.e. http://www.123seafishing.comUpdates
Making changes to your website, be it amending pages, adding new pages etc is good practice as this keeps your visitors interested and shows the SE's that your site is not dormant.
Thank you for reading this article and i hope you found it useful. If you wish to distribute this articl i would appreciate a linkback to http://www.hatchmedia.co.uk.
Article Source: http://www.articlesbase.com/seo-articles/seo-onpage-optimisation-ranking-factors-432357.html
About the Author:
Author: Sam Hickson Company: Hatch Media Web Design Manchester SEO
Subscribe to:
Posts (Atom)